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| Bid Classification: |
Services
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|---|---|
| Bid Type: | RFP |
| Bid Number: | SLEP 2020-001 |
| Bid Name: | Supply of Lead Generation Services |
| Bid Status: | Awarded |
| Bid Awarded Date: | Thu Dec 17, 2020 (EST) |
| Published Date: | Tue Jan 7, 2020 1:00:00 PM (EST) |
| Bid Closing Date: | Fri Jan 31, 2020 4:15:00 PM (EST) |
| Question Deadline: | Thu Jan 16, 2020 4:30:00 PM (EST) |
| Electronic Auctions: | Not Applicable |
| Language for Bid Submissions: | English unless specified in the bid document |
| Submission Type: | Hard Copy Submissions Only |
| Submission Address: | 1086 Modeland Rd/ Building 1050, Suite 100, Sarnia, ON N7S 6L2 |
| Public Opening: | No |
| Description: |
The identified firm will perform the following: This FDI Lead Generation needs to build on the Foreign Direct Investment Strategy & Action Plan by the Lynch Pinnacle Group. The FDI Lead Generator will generate 24 leads (based on 8 leads per event over 3 events) over the course of the contract or pre-approved itinerary with parties interested in expanding into the Sarnia-Lambton region, and as defined within this document. Markets that could be targeted are the USA, Europe and Asia. Relevant extracts from the FDI plan and ICCI project description include:
The FDI Lead Generator should identify potential leads in the proposed geographic regions, identify meetings at conventions/trade shows, connect with industry associations and partners within each sector for lead generation activities. It should also identify recommended activities and KPIs including levels, frequencies and measures.
As part of the proposal, the Lead Generator must identify 3 specific events or pre-approved itineraries from which to generate leads for the consideration of SLEP with the ultimate decision of proceeding with these or other events by SLEP. -Conferences and Exhibitions to be Excluded from Consideration -Specialty & Custom Chemicals America (Feb 10-13 Fort Worth, TX) - ABLC2020 (Mar 25-27 Washington, DC) - BIO World Congress on Industrial Biotechnology (Sept 20-23, Raleigh, NC) - ABLC Next 2020 (Nov, San Francisco, CA) The Lead Generator should propose meetings to be reviewed with SLEP staff before proceeding. It is known that Sarnia-Lambton has concentrations of employment and infrastructure in advanced manufacturing, chemicals, plastics, bio and clean technologies. A strategic opportunity exists for growth depending on workforce and other conditions especially in coordination with related infrastructure development including new infrastructure being developed by Lambton College, the Western Sarnia-Lambton Research Park, Lambton Manufacturing Innovation Centre and the private sector. It is recognized that Sarnia-Lambton is a leader in certain sectors - it is home to 40% of Canada's Petrochemical industry and Canada’s first Hybrid Chemistry Cluster. Focus on overseas international markets such as Europe and Asia may be applicable. Other sectors including cleantech may be best served with a strategic focus on geographic markets such as the United States - strategic for Sarnia-Lambton, given our Canada-USA border location. It is anticipated that the FDI Lead Generation will build out a fulsome number of international connections here .
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