The identified firm will perform the following:

This FDI Lead Generation needs to build on the Ontario’s Hydrogen Hub in Sarnia-Lambton Strategic Plan by GHD. The FDI Lead Generator will generate 12 qualified leads (based on 6 leads per event over 2 events) over the course of the contract with parties interested in expanding into the Sarnia-Lambton region, and as defined within this document. Markets that could be targeted are the USA, Asia and Europe.

Relevant extracts from the hydrogen strategic plan and CanExport – Community Initiatives project description include:

• FDI lead generation will align with the Low-Carbon Hydrogen sector and the associated low-carbon value chain. Potentially relevant industry segments include, but are not limited to:
  • Electrolytic hydrogen
  • Pyrolytic hydrogen
  • Bio-hydrogen
  • Carbon Capture & Sequestration (CCS) technologies
• Build on the success of the branding initiatives associated with the Ontario’s Hydrogen Hub.
• The project will result in the identification of pre-qualified leads and meetings with foreign companies that have potential for investment and can benefit from access to the assets of Sarnia-Lambton.
• To increase Sarnia-Lambton’s profile as a potential location for new investment for foreign companies in the identified sectors highlighted above.
• To increase Sarnia-Lambton’s profile as a potential location for expansion opportunities from these foreign companies.
• To generate incremental business opportunities for Sarnia-Lambton industrial companies as suppliers of equipment and related services to those identified companies that invest in the region.
• An engaging, knowledgeable, independent market consultant will be retained to undertake market research and arrange pre-qualified meetings with foreign owned companies and introduce them to the business and investment opportunities in the Sarnia-Lambton region.

The FDI Lead Generator should identify potential leads in the proposed geographic regions, identify meetings through pre-approved conventions/trade shows, and connect with industry associations and partners within each sector for lead generation activities.